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Growth & Marketing

App Growth Marketer – Stylebuddy

Own user acquisition, engagement and retention for Stylebuddy — StyleBuddy's consumer fashion app.

Location

Delhi / Bangalore

Work model

Hybrid — 3 days/week

Experience

2–5 years

Employment type

Full-time

Apply for this roleor email sid@stylebuddy.fashion
Own growth across paid and organicMeta, Google, ASO and app analyticsHands-on execution, not agency management

About the Role

Stylebuddy is consumer fashion app, using AI to help users discover fashion, find their style and shop smarter.

We're looking for a hands-on App Growth Marketer to own user acquisition, engagement and retention and help us scale Stylebuddy.

What You'll Do

  • Own app growth across paid and organic channels.
  • Plan and optimise campaigns across Meta, Google and other acquisition channels.
  • Drive app installs, registrations, engagement and retention.
  • Own ASO — app listings, keywords, creatives, ratings and reviews.
  • Build growth campaigns across Instagram, YouTube, influencers, WhatsApp and communities.
  • Analyse the complete funnel from install → activation → engagement → repeat usage.
  • Run growth experiments and A/B tests across campaigns, creatives and onboarding.
  • Track and improve CPI, CAC, retention, ROAS, LTV and other growth metrics.
  • Work closely with product, design and tech teams to improve the app experience and growth.

What We're Looking For

  • 2–3 years of experience in app growth, performance marketing or growth marketing.
  • Proven experience growing a consumer mobile app.
  • Strong knowledge of Meta Ads, Google Ads, ASO and app analytics.
  • Data-driven with strong creative and experimentation skills.
  • Comfortable executing campaigns yourself — not just managing agencies.
  • Experience in consumer internet, ecommerce, fashion, lifestyle or D2C is a strong plus.
  • Highly proactive, entrepreneurial and comfortable in a fast-moving startup.
  • Based in Delhi or Bangalore and willing to work from the office 3 days a week.

How to apply

Apply with your CV and a short note to sid@stylebuddy.fashion — tell us why this role, and what you'd own in your first 90 days.

Apply now

What happens next

  1. 01

    Apply

    Send your CV and a short note telling us why this role, and what you'd own in your first 90 days.

  2. 02

    Intro conversation

    A 30-minute call to understand your background, what you're looking for, and what we're building.

  3. 03

    Deep dive

    A role-specific round — a live problem, a portfolio walkthrough, or a technical discussion with the team you'd join.

  4. 04

    Founder chat

    A conversation with leadership on ambition, ownership and how you like to work.

  5. 05

    Offer

    We move fast. Most processes wrap within two weeks of the first call.